Study of effective factors of fans brand loyalty in Iranian professional football league

Vajihe Javani; Mohammad Soltan Hossein; Nader Rahnama; Davood Nasr Esfahani

doi:10.5897/JPESM.9000020

Journal of
Physical Education and Sport Management

Abbreviation: J. Phys. Educ. Sport Manag.
Language: English
ISSN: 2141-6486
DOI: 10.5897/JPESM
Start Year: 2010
Published Articles: 83

Full Length Research Paper

Study of effective factors of fansâ€™ brand loyalty in Iranian professional football league

Vajihe Javani1, Mohammad Soltan Hossein1, Nader Rahnama1* and Davood Nasr Esfahani2

1Faculty of Physical Education and Sports Sciences, University of Isfahan, Isfahan, Iran. 2Faculty of Physical Education and Sports Sciences, University of Khorasghan, Isfahan, Iran.
Email: [email protected]

Article Number - 58EBC7C1332
Vol.3(1), pp. 8-13 , January 2012
https://doi.org/10.5897/JPESM.9000020

Accepted: 19 December 2011
Published: 31 January 2012

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