This paper explores how term creation has been employed by various political parties in Zimbabwe to spread their ideologies and to garner support for their policies and manifestos. It is the conviction of the researchers that through studying the created political terms one is able to weave a rich analysis of the political landscape and learn a lot about political developments within any given country. This paper seeks to highlight the importance of term creation in the political arena. It highlights the fact that term creation is a very central phenomenon in the seeking of political goals and aspirations. Consequently, through the coining of new terms in the Zimbabwean political landscape, language development is achieved indirectly, hence becoming a major strategy for indigenous languages development. This paper also aims to make the electorate to be aware of how language terms can be coined and manipulated to influence a political outcome. The analysis of terms used in the political arena by politicians in this paper will help the voting populace to be aware of such political strategies lest they may be duped into voting a bad political party into power.

Keywords: Term creation, activism, political field/landscape, loan translation, semantic expansion, acronyms, and sovereignty