March 2012
Analysis of the socio-economic impacts of tourism for emerging tourism entrepreneurs: The case of George municipality in the Western Cape Province, South Africa
In South Africa, the promotion of tourism has been identified as a key strategy that can lead to economic growth, community development and poverty alleviation. This appears to reflect that in the recent years, tourism has emerged as a significant development option in the post-apartheid South Africa. Tourism is perceived as an adopted strategy to creating more equitable economic growth in South Africa. According to the...
February 2012
Relationships between drivers and results of performance in the Kenyan hotel industry
Better understanding of performance measurement and relationships between the key elements of drivers and result is a must for hotels aspiring to be and remain successful. This paper reports the use of Structural Equation Modeling (SEM) technique to test relationships between drivers and results of performance. These elements (enablers and results) were identified through the critique of five landmark...
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