Abstract

The need for flexibility in business and pricing models came out as the strongest requirement of (Chief Executive Officers’) CEOs at the Dataquest-Nasscom roundtable discussion. Nasscom India Leadership Forum 2009 was one of the most eagerly anticipated events of the year, with the industry waiting for answers and insights from global leaders on how to survive the ongoing wrath of the downturn. As expected, the event and its participants displayed the much expected somberness that the world economy is going through at the moment. But a streak of hope came through the willingness and positivism that the IT industry displayed in being a part of the solution to the crisis rather than the problem itself.

Key words: Recession blues, pricing techniques, global solutions, Indian perspective, India's participation in fighting global economic crisis.