Abstract

Since the downturn hit the world’s economy in 2008, many organizations have been having a tough time remaining in business not to talk of making profit. Consequently, companies now seem to give a relatively high priority to the marketing competencies of their staff even when this may not be the required antidote. Using data from five major pharmaceutical companies in Lagos, Southwest Nigeria, this study applies the Analytic Hierarchy Process (AHP) technique to effectively prioritize the seven functions (7Ms) of manufacturing functions. The outcome of the study reflects the relative importance of the management function over the other functions of manufacturing in the pharmaceutical industry.

Key words: Analytic hierarchy process (AHP), 7Ms of production, prioritization, synthesizing.