Abstract

The aim of this study was to examine participation of university students in recreational entertainment marketing activities. The survey population consisted of university student in Marmara University Province of Istanbul. The sample constituted a total of 272 students (150 male and 122 female), determined by circumstantial method. The survey constituted by Korkmaz was used as a data collection tool. Frequency and percentage of the data were calculated, independent t test and one-way ANOVA test was used for data analysis. Significant level was accepted as p<0.05 in statistical analysis. Consequently, significant differences were found between genders in terms of “recreational entertainment” dimension and “the place” where they participate in recreational activities (p<0.05). When the effect of age on participating in recreational activities was examined, no statistically significant differences were found in terms recreational entertainment, environment, technology and place (p>0.05).

Key words: Recreation, entertainment, marketing, university.