African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4188

Full Length Research Paper

A comparison of service experience on repatronage intention between department stores and hypermarkets in Taiwan

Hao-Wei Yang1 and Kuei-Feng Chang2*
1Department of Marketing and Logistics Management, Chaoyang University of Technology, 168 Jifeng E. Rd., Wufeng District, Taichung 41349, Taiwan, R. O. C. 2Department of International Business Management, Da-yeh University, 168 University Rd., Dacun, Changhua, 51591, Taiwan, R. O. C.  
Email: [email protected]

  •  Accepted: 21 April 2011
  •  Published: 09 September 2011

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