African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4188

Full Length Research Paper

Critical factors in promoting customer acceptance of and loyalty to online business management degree programs

Young-Ei Kim1 and Jung-Wan Lee2*
  1Department of Business and Management, Seoul Digital University, Seoul, Republic of Korea. 2Department of Administrative Sciences, Boston University, Boston, USA.
Email: [email protected]

  •  Accepted: 21 October 2010
  •  Published: 04 January 2011

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