African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4188

Full Length Research Paper

Product placement in South Africa: Piercing through the packaging

Justin Beneke
School of Management Studies, Faculty of Commerce, University of Cape Town, South Africa.
Email: [email protected]

  •  Accepted: 24 October 2011
  •  Published: 25 January 2012

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