African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4188

Full Length Research Paper

Development of “entrepreneur role-playing game” educational program and evaluation of its implementation effect from the viewpoint of cognitive apprenticeship theory

Chien-Hua Shen1, Chun-Mei Chou2*, Hsi-Chi Hsiao3, Yu-Je Lee4 and Su-Chang Chen5
1Department of Business Administration, Transworld Institute of Technology, Yunlin, Taiwan. 2Graduate Institute of Vocational and Technological Education, National Yunlin University of Science and Technology,Yunlin, Taiwan. 3Graduate Institute of Business and Administration, Cheng Shiu University, Kaohsiung, Taiwan. 4Takming University of Science and Technology, Taipei, Taiwan. 5Department of Marketing and Logistics and Management, National Penghu University, Taiwan.
Email: [email protected]

  •  Accepted: 02 September 2011
  •  Published: 25 January 2012

Abstract

This study aims to develop an entrepreneur education program and evaluate its instructional effects from the viewpoint of “cognitive apprenticeship model”. In order to accomplish this purpose, this study samples 40 participating students from a case school as subjects, adopts methods of participation and observation, in-depth interviews, writing learning journal; and analyzes data using ATLAS.ti software accompanied by critical incident technique (CIT), “modified analysis induction”, and “constant comparison analysis”. The findings demonstrate that the program possesses entrepreneur role development functions, such as external support, transition, and self-adjustment.

 

Key words: Micro business, entrepreneur education, cognitive apprenticeship.

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This article is published under the terms of the Creative Commons Attribution License 4.0

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