May 2011
‘Interactivity’ and advertising communication
The notion of ‘interactive’ advertising is used in the advertising industry to increase attraction to ‘new’ types of media and means of transmitting advertising messages. The paper inquires whether ‘interactive’ advertising is as new and effective as it is depicted by advertising academicians and practitioners. The article brings into question the term...
May 2011
The character of female gender imagery and culture memory in disciplinary fetish internet sites and voluntaristic associations
Gender is an ongoing performance, one in which scripts change over time, and one where plot twists, requiring each person to exhibit theatrical talent, spontaneously contrived or calculated from 'second nature' yet the female gender role stereotypes which focus on submission are of late subject to disdain. A four year qualitative research project explored three related contexts where females are...
May 2011
Enhanced multi-radio AODV in hybrid wireless mesh networks
Wireless mesh networks (WMNs) have became the focus of many researchers as a promising technology for a broad range of applications due to their self-organizing, self-configuring and self-healing capability, in addition to their low equipments and deployment cost. WMNs are not mobile ad hoc networks (MANETs); instead they can be considered as a superset of traditional mobile ad hoc networks (MANETS). WMNs may...
May 2011
Mass media as correlates of children’s behavioural problems in Kwara State, Nigeria
In the last 70 years, mass media such as radio, motion pictures, recorded music and television have become important agents of socialization. Television in particular is a critical force in the socialization of children. Many parents in essence allow the television set to become a child’s favourite “playmate”. It is generally agreed that children are exposed to a great deal of violence in...
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