Abbreviation: J. Phys. Educ. Sport Manag.
Start Year: 2010
Published Articles: 69
https://doi.org/10.5897/JPESM2016.0272[Article Number: DD13E3265221]
Insufficient attention has been given to the relationship between sport video games and sport consumer behaviors even though sports and sport video games are popular, multi-billion dollar industries. The purpose of this study is two-fold. First, examine the effects of sport video gamer identification on sport consumption behaviors. Second, investigate the extent which sport fan identification moderates the relationship... Read more.