October 2016

The role of media in tourism promotion: A case study in Ethiopia

Media has a pervasive power for good or bad. Ethiopia suffers a lot from negative media presentations, even though the country hosts many glamorous features. And also its tangible and intangible tourist attractions can serve as a tool to change the images of the country in the international community. The country has more than Twelve UNISCO registered world heritages and more natural and cultural endowments, yet it...

Author(s): Mekonen Teka Ayalew