African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 140

Table of Content: September 2017; 9(8)

September 2017

The effect of Guanxi orientation on boundary spanners’ behavior and subsequent influence on inter-firm relationship quality

Guanxi orientation is one of the important organizational values in China. This study examines the effect of guanxi orientation on firm’s boundary spanner’s behavior (manifested by interpersonal liking and interaction frequency) and its influence on inter-firm relationships in Chinese marketing channel context. Drawing on organizational culture and boundary spanner theory, a conceptual model is proposed to...

Author(s): PAN Xuan and ZANG Shuwei

September 2017

Processing of local agricultural products to meet urban demand: Lessons from soybean cheese consumption analysis in Southern Benin

The inability of processing enterprises in Sub-Saharan Africa to supply products to meet consumer needs hampers the potential of agricultural value chains. This study analyzed the consumption of soybean cheese in Abomey-Calavi (Southern Benin), in order to identify opportunities of valorizing this commodity. A survey was conducted in November 2015 among 126 households in two main sub-districts. The data on...

Author(s): Smith A. R. Dossou, Augustin K. N. Aoudji and Anselme Adégbidi