African Journal of Marketing Management

Quick Links

  • Submit Manuscript
  • Track your Manuscript
  • Subscribe to RSS
  • Subscribe to TOC Alert

    • Abbreviation: Afr. J. Mark. Manage.

    Language: English

    ISSN: 2141-2421

    DOI: 10.5897/AJMM

    Start Year: 2009

    Published Articles: 133


    Subscribe to AJMM
    Full Name*
    Email Address*

    Table of Content: July 2017; 9(6)


    DOI: 10.5897/AJMM2017.0526[Article Number: 94A107B65063]

    Paul Mpuga

    AbstractFull-Text PDF Full-Text HTML

    The study uses data and information from Safaricom Limited, a mobile telecommunications company listed on the Nairobi Stock Exchange as a case study to shed light on the marketing strategies that can work in Africa, a continent considered risky for potential investors. Given Africa’s abundance of natural resources, good climate and large tourism potential and sustained high growth rates over the last one and a... Read more.



    DOI: 10.5897/AJMM2015.0480[Article Number: 540793065067]

    Tounwende Alain SAWADOGO

    AbstractFull-Text PDF Full-Text HTML

    This study extends Technology Acceptance Model (TAM) to study inhibitors and enablers of the use of mobile broadband in Africa. The conceptual model tested incorporates two key constructs into TAM: Perceived price and energy —are also analyzed. Results from online survey, of 114 mobile internet consumers supported the model. The study identified the factors that can influence their decision-making and the various... Read more.



    © 2002-2017 | Terms of Use

    Subscription Form