African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4188

Full Length Research Paper

The study of green product design and development by applying TRIZ innovation principles

Liu Mean-Shen
Department of Food and Beverage Management, Far East University, No. 49, Chung Hua Rd., Hsin-Shih., Tainan 744, Taiwan.
Email: [email protected]

  •  Accepted: 25 January 2011
  •  Published: 06 September 2011

Abstract

In order to comply with both the present situation and the trend of environmental protection, the Green Design principles should be applied to make products endowed with life and value of existence, when developing the new products. Affected by the convenience of transportation and the promotion of national income, it has become a fashion for Chinese people traveling abroad. Therefore, there should be a business opportunity in the innovative design of portmanteaus. The study aims to discover the new design of portmanteaus through innovation principles and customer needs and explore the feasibility of doing this. This study takes the advantage of TRIZ Innovation Principles to make research and development of the products. It uses TRIZ Principles and Contradiction matrix to make analyses, guide the researchers to absorb the experience ahead, give the inspiration of creation, and standardize the process of research and development, thus to reduce the time of researching. The researchers can understand the current situation, the trend of product research and development, and the customer needs by the methods of patent retrieval, interview and questionnaire, in order to provide more competitiveness for the product and technology.

 

Key words: TRIZ, inventive design, green design, green product, innovation.