This study aims to explore the practice of public relations management in maintaining relations with the public who interact with a corporate organization. To investigate the role of public relations in maintaining good reputation, a mixed method approach was employed taking Ethiopian Broadcasting Corporate as a case study. Data were collected from different instruments such as questionnaire, document review and in-depth interview. The questionnaire was administered to 50 participants, while in-depth interview was done with the public relations department officers of EBC. The findings of this study indicated that the... Read more.
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