African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009

AJMM Articles in press

Article in Press

DIVIDEND POLICY AND FINANCIAL PERFORMANCE: A STUDY OF SELECTED DEPOSIT MONEY BANKS IN NIGERIA

This study investigates the relationship between financial performance and dividend policy for a sample of fifteen Deposit Money Banks quoted on the Nigeria Stock Exchange 2009 to 2014. Panel data regression analysis was used as the method of analysis and the model was estimated using the Pooled Least Squares estimation technique. The study revealed that there is a positive and significant relationship between dividend...

Author(s):Israel Odion E. Idewele

Article in Press

Impact of brand elements on brand equity: An applied study on Jordanian Corporations

This study investigated the impact of brand elements on creating brand equity of Jordanian corporations. Despite the significant development in branding globally and its role in increasing the equity of the companies, a quick preview of previous research indicates that there are still some gaps in research related to brand elements and its impact on creating brand equity and branding in general and especially in the...

Author(s):Muhammad S. Alnsour and Muath Labib Subbah

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