Abbreviation: J. Media Commun. Stud.
Start Year: 2009
Page 1 of 9, showing 20 records out of 175 total, starting on record 1, ending on 20
DOI: 10.5897/JMCS2016.0529[Article Number: C75C25363711]
This study examines the role of word-of-mouth in the movie theatre industry. Word-of-mouth is tested as a mediator between pre-release studio actions (stars, production budget, and number of screens) and box office revenue. The results suggest that word-of-mouth fully mediates the relationship between stars and box office revenue. A partial mediation of word-of-mouth occurs in case of production budget and number of... Read more.
DOI: 10.5897/JMCS2016.0499[Article Number: 9A73F0A62800]
The Internet has made a significant impact on work and the personal lives of people working around the world. While access to the Internet has changed the ways work can be carried out, it has also increased the opportunities for people to cyberloaf, while under the guise of doing work. Cyberloafing is employees’ non-work related use of internet while working hours in any organization. Of late, it is a burning... Read more.
DOI: 10.5897/JMCS2016.0536[Article Number: AE99E9262205]
Media coverage of environmental issues helps the readers to understand the concepts that shape their beliefs and perspectives. Media professionals play a vital role on how the public perceives environmental issues. The media does the diverse framing of reality of environmental issues. The study aims to find how the English and Tamil newspapers in India have covered environmental issues and identify the differences among... Read more.
DOI: 10.5897/JMCS2016.0510[Article Number: 343D5DF61867]
The paper uses gate-keeping theory to explain how the press sets agendas. It analyzes how the press covered the presidential candidates in the Kenya’s 2013 General Election. Three newspapers are analyzed: the Nation, the Standard and the Star Newspaper. All have a country wide presence and are considered mainstream newspapers. The major aim is to cement understanding about how the press performs its duties of... Read more.
DOI: 10.5897/JMCS2016.0531[Article Number: 795B4E861228]
This article aims at expanding the knowledge of identification with the fashion of media characters on the series Gossip Girl (Schwartz and Savage, 2007). Since the subject has already been investigated abroad, this article helps gain an understanding of the topic in Lebanon, and its influence on Lebanese female teenagers and young adults. The theory of Identification is adopted throughout the study. The article uses a... Read more.
DOI: 10.5897/JMCS2016.0512[Article Number: 3ABBDF561047]
This paper examines the communicativeness of incantations in the traditional Igbo society. Incantations are given force by oral tradition, a practice whereby the social, political, economic and cultural heritage of the people is communicated by word of mouth from one generation to another. It was the most predominant part of communication in many parts of Africa. Prior to colonialism, the African society, including the... Read more.
DOI: 10.5897/JMCS2016.0500[Article Number: 58CB49261049]
This thesis analyzes the story structure of two films, The Tree of Life (2011) and Courageous (2011), and their similarities and differences in storytelling and Christian themes. Using screenwriting scholar Robert McKee’s theories on story structure, this comparative analysis highlights the plot elements, conflicts, dialogue, and overall execution of the two films in order to identify their agreement or... Read more.
DOI: 10.5897/JMCS2016.0504[Article Number: D318E5D60456]
This experimental study (N=146) investigates how sources in television news (government official vs. doctor), perceptions of crisis severity (high vs. low), and perceptions of self-efficacy messages (presence vs. absence) in TV news stories about the H1N1 flu affect the public’s perception of the government responsibility for the public health crisis and their personal control for preventing contraction of the... Read more.
DOI: 10.5897/JMCS2016.0495[Article Number: 474780B59855]
One hundred second-cycle school teachers in Ghana (average age 38) were surveyed to explore their access to and the use of information and communication technology (ICT) tools, and their level of competence. The Global Citizenship Survey instruments were adapted to collect the data. The study adopted the descriptive research design and data was analysed using descriptive statistics and Chi square test. The findings of... Read more.
DOI: 10.5897/JMCS2015.0479[Article Number: 037017D59590]
Climate change affects the lives and livelihood of people. Unless and until people understand the climate science, they will not be able to cope with the extreme events that are likely to occur. The media plays a major role in disseminating scientific information on climate change, and the general public becomes aware of it through the media. This research is an analysis of a six years of coverage of climate change... Read more.
DOI: 10.5897/JMCS2015.0469[Article Number: D2A076059587]
The emergence of social media has created a sudden shift in the dynamics of societal structure. It is no more a physical, aural and visual attribute to meet, communicate or gather at a given time and place. It is the age of online, and the social media is hogging the limelight to capture as many as ‘netizens’ to indulge and express their thoughts and ideas through social media. Keeping this broad spectrum in... Read more.
DOI: 10.5897/JMCS2015.0480[Article Number: 9743B9558854]
In Nigeria, newspaper arena for youth participation has been expanding in the past ten years, especially with the advent of the Internet. But researchers of youth communication seem to be drawn away from traditional media to Internet-enabled media thereby paying inadequate attention to this phenomenon. And it appears that, due to this inadequate attention, a clear case of increasing inclusiveness in Nigeria’s... Read more.
DOI: 10.5897/JMCS2015.0470[Article Number: B7F88D356848]
This study examined the relationship between how sex stereotypes are presented in advertisements, and the value women attach to themselves in the society with regards to their self-esteem. Survey method was adopted for the study using questionnaires to sample 200 hundred female students of Benue State University Makurdi. Findings revealed that, like many other studies carried out in the past by scholars, advertisements... Read more.
DOI: 10.5897/JMCS2015.0474[Article Number: F2869A956898]
Drawing from the focus groups and semi-structured interviews conducted on urban youth in Botswana, this study adds to the literature of mobile phone adoption among youth in the global South. The study indicates that mobile phone adoption among youth in Botswana is predominantly influenced by factors such as the need for connectedness, cost and perceived usefulness of mobile phone handsets. Moreover,this study... Read more.
DOI: 10.5897/JMCS2015.0457[Article Number: 1CBD5DF56448]
Both parents and adolescents have adopted a wide range of technologies in their daily lives. Most scholars are interested in the consequences of individuals’ technology addiction and relational development while little attention is given to their family relationships through the communication of new media. Drawing from the perspectives of media uses and gratifications, this study develops an empirical model by... Read more.
DOI: 10.5897/JMCS2015.0460[Article Number: 580F92956065]
This article discusses the historical associations of dress as a significant symbol of communication in society. Particular attention is given to women within the African and Western contexts in relation to how dress was utilized as a conduit to relay information about the social customs and ills that were prevalent. The phenomenon of dress is a significant symbol of communication that can serve as a window into... Read more.
DOI: 10.5897/JMCS2015.0465[Article Number: 579C85C56223]
This paper is based on a survey carried out in 2013 to assess the formative potential of broadcast programs designed to propagate the need for health insurance among citizens in six Northern States of Nigeria from 2007 to 2012. Like many insurance schemes across the world, the National Health Insurance Scheme (NHIS) envisaged contributors to pay into common pools to enable health care providers to attend to the... Read more.
DOI: 10.5897/JMCS2015.0450[Article Number: F6D142A55794]
This study sought to ascertain the communicativeness of some top Nigerian hip-hop songs, as perceived by journalists practicing in Port Harcourt, bearing in mind the fact that music is a form of expressive communication. The study design was predominantly survey. Out of a population of 420, a sample size of 197 was drawn at a confidence level of 95% and a confidence interval of 5 using the sample size calculator. The... Read more.
DOI: 10.5897/JMCS2015.0453[Article Number: C298D3655357]
Through the years, the topic of aging has been investigated in relation to the elders’ place in cultural traditions, the roles they played in managing the family, their functions in the community, the challenges they faced as a result of their physical and psychological changes, and their well-being as they aged. Although there still seems to be a deficit in research about elders, considering their growing... Read more.
DOI: 10.5897/JMCS2014.0425[Article Number: 5B0BBDE55007]
This has been observed that due to many reasons, Indian movies are very popular in general public of Pakistan and particularly in young generation. This study focuses on the effects of Indian movies on Pakistani youths with special reference to Kashmir issue. Kashmir issue is a core issue between two neighbor countries - India and Pakistan. After the brief introduction and background of the issue, this is analyzed that... Read more.
Page 1 of 9, showing 20 records out of 175 total, starting on record 1, ending on 20