Oscillation theory of international economic integration
May 2009
An article provides a new insight to the modelling of the dynamics of international economic integration using qualitative properties of an oscillation theory. Proposed method of computing the GDP after economic integration enables to compute the benefits of economic integration for member states on the union: one needs to know the rates of domestic savings, amplitudes and frequencies of the cycles of the...
Advertiser perception of the internet as a marketing communication vehicle: Case study
May 2009
For most established businesses, the web's main role is either to reduce costs or to add value for existing customers, but it also has a potential role in customer acquisition and in the case of a web start up. It is a critical role. The aim of this research is to find out how the internet is impacting advertising. The study was carried out through a questionnaire of the top executives of 200 firms in the...
Customer Retention Strategies Implemented by Fast-Food Outlets in the Gauteng, Western Cape and Kwazulu-Natal Provinces of South Africa - A Focus on Something Fishy, Nandos and Steers
May 2009
Customers will always remain the primary focus of every business because without customers there will be no reason for a business to operate. Fast-food companies offer products which are perishable hence there is a need to retain existing customers who are loyal and frequent purchasers. The fast-food industry in South Africa is experiencing numerous market-related changes, which ranges from...
A synthesis model of market orientation constructs toward building customer value: A theoretical perspective
May 2009
This paper aims to develop a synthesis model for integrating the main perspectives of market orientation constructs. A critical review of the related literature was done. As a result, a synthesis model was proposed. A lack of empirical research exists in developing and less-developed countries. Future research need to address this research gap by examining the proposed synthesis model of market orientation in...
Investigating service quality dimensions in South African motor vehicle servicing
April 2009
The motor industry plays a critical role in the economy of South Africa, with respect to both GDP and employment. Service quality is a fundamental aspect of service provision, and this is especially the case with motor vehicles, where substantial profits are generated in the servicing of vehicles. The study was conducted using a convenience sample of 761 respondents who were owners of various...
Competitive intelligence and marketing effectiveness in corporate organizations in Nigeria
April 2009
The purpose of this paper is to assess the impact of competitive intelligence on the marketing effectiveness of corporate organizations. While much empirical works have centered on marketing effectiveness, the generalizability of its relationship to competitive intelligence in the Nigerian context has been under researched. A 36- item survey questionnaire to measure competitive intelligence and...
The heat equation and the dynamics of labor and capital migration prior and after economic integration
April 2009
In the article, the dynamic approach was implemented to the task of Pareto allocation of the factors for a region after economic integration. The regional flows of labor and value added of sectors were found to have opposite directions to each other, with their dynamics obeying the heat equation, while the dynamics of the capital to the equation of attenuated oscillations. In case of economic integration the spatial...
Customer retention practices of small, medium and large hotels in South Africa: An exploratory study
April 2009
With the increasing competitive environment organizations are continually looking for innovative ways to not only acquired but also to retain their customers. The aim of this study is to establish the perceptions of hotel management of all sizes of hotel regarding the importance of customer retention practices. An interviewer administered, in office survey was used to collect data from a representative sample of 56...
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