Abbreviation: Afr. J. Mark. Manage.
Start Year: 2009
Page 1 of 7, showing 20 records out of 138 total, starting on record 1, ending on 20
https://doi.org/10.5897/AJMM2018.0561[Article Number: 16E76F356024]
The study aimed at analyzing the role and practice of social marketing as an approach to address issues related to attitudinal change about family planning. Based on the idea of social marketing and its application to positively influence the behavior through changing attitudes of individuals related to family planning and contraceptive use, the study was developed with the methodology applied for preparing instruments... Read more.
https://doi.org/10.5897/AJMM2017.0529[Article Number: 35C884D65961]
Guanxi orientation is one of the important organizational values in China. This study examines the effect of guanxi orientation on firm’s boundary spanner’s behavior (manifested by interpersonal liking and interaction frequency) and its influence on inter-firm relationships in Chinese marketing channel context. Drawing on organizational culture and boundary spanner theory, a conceptual model is proposed to... Read more.
https://doi.org/10.5897/AJMM2017.0541[Article Number: C7ADAF765985]
The inability of processing enterprises in Sub-Saharan Africa to supply products to meet consumer needs hampers the potential of agricultural value chains. This study analyzed the consumption of soybean cheese in Abomey-Calavi (Southern Benin), in order to identify opportunities of valorizing this commodity. A survey was conducted in November 2015 among 126 households in two main sub-districts. The data on... Read more.
https://doi.org/10.5897/AJMM2016.0500[Article Number: 1804DD265491]
In the fragile and uncertain environment of arid and semi-arid area, camel plays a crucial role as a primary source of livelihood for pastoralists and agro-pastoralists. However, pastoral and agro-pastoralists in developing countries including Ethiopia are marginalized and generally not given due consideration in wider social-political analysis, although the camel and camel milk had been victim of neglect by policy,... Read more.
https://doi.org/10.5897/AJMM2016.0509[Article Number: 6BD833865493]
This study was conducted on determinants and outcome of customer satisfaction at Commercial Bank of Ethiopia by taking evidence from Addis Ababa which is capital city of Ethiopia. Seven branches were selected randomly. The overall objective of the study was to investigate major factors that influence customer satisfaction, and to examine resulting effect on customer future behavioral intension. To achieve the objective... Read more.
https://doi.org/10.5897/AJMM2017.0526[Article Number: 94A107B65063]
The study uses data and information from Safaricom Limited, a mobile telecommunications company listed on the Nairobi Stock Exchange as a case study to shed light on the marketing strategies that can work in Africa, a continent considered risky for potential investors. Given Africa’s abundance of natural resources, good climate and large tourism potential and sustained high growth rates over the last one and a... Read more.
https://doi.org/10.5897/AJMM2015.0480[Article Number: 540793065067]
This study extends Technology Acceptance Model (TAM) to study inhibitors and enablers of the use of mobile broadband in Africa. The conceptual model tested incorporates two key constructs into TAM: Perceived price and energy —are also analyzed. Results from online survey, of 114 mobile internet consumers supported the model. The study identified the factors that can influence their decision-making and the various... Read more.
https://doi.org/10.5897/AJMM2016.0511[Article Number: D80A02964842]
The study was done in Ethiopia three cities. The success of any business is highly dependent on getting and maintaining customers. Many firms try to sphere their operations aiming customers through measuring customers’ satisfaction. Recent research findings indicated that satisfaction alone did not guaranty the long term survival. Loyalty is a better indicator in this aspect since it incorporates satisfaction as... Read more.
https://doi.org/10.5897/AJMM2015.0454[Article Number: 1E93AA264347]
Mung beans are grown widely for use as a human food (as dry beans or fresh sprouts), but can be used as a green manure crop and as forage for livestock. This study assessed the marketing practice and challenges of Mung bean in the Amhara Region, North Shewa Zone. Descriptive analysis techniques were used for conducting this research. From the nine selected districts, 1,350 producers, 115 traders and 10... Read more.
https://doi.org/10.5897/AJMM2017.0524[Article Number: F7B40D264352]
Bamboo market in Ethiopia is not well developed and bamboo marketing as a viable alternative for farmers has become a very challenging issue. In the Homosha district, despite the abundant and valuable lowland bamboo resources, the income contribution of bamboo is very low and livelihood of smallholder farmers in the area is desperate due marketing challenges. Thus, the study was initiated to identify and analyze factors... Read more.
https://doi.org/10.5897/AJMM2015.0458[Article Number: 5D4CAA863725]
The purpose of this paper is to identify the commodity market opportunities and contests of Ethiopia Commodity Exchange market (ECX). The Ethiopian commodity exchange market plays a paramount role to alter Ethiopian agriculture commodity market history and transform the economy through a dynamic, efficient and transparent marketing system. To do this, data were collected in a survey questioners and an interview guided... Read more.
https://doi.org/10.5897/AJMM2016.0505[Article Number: 379A86363746]
One of the controversies in existing marketing literatures is on how to retain existing and new customers to have repurchase intention in the long-run; however, empirical answer to this question is scanty in existing studies. Thus, this study investigates the moderating effect of consumer loyalty on long-run repurchase intentions in telecommunication industry using Lagos State environs. The study adopted field survey... Read more.
https://doi.org/10.5897/AJMM2017.0522[Article Number: F3DA42763398]
This study was carried out on lower Bandama River between July 2013 and June 2014. For this study, a daily monitoring of fish marketing activities and a repeat-pass survey of fish sellers and their marketing technique in selected localities were performed. The results of this work have shown that sales of fish on the Bandama River are ensured by at least 65 fish sellers (42 Ivorians and 23 foreigners). They are mostly... Read more.
https://doi.org/10.5897/AJMM2015.0452[Article Number: 7CBC2A363060]
The major objective of this research was to unveil the challenges of domestic livestock marketing in the pastoralist are of Awash Fentale wereda in due emphasis of local beliefs and clan conflicts. To address this issue, qualitative research approach was employed. In order to secure dependable and reliable data, interviews, focus group discussions, and participatory observation were conducted. The study depicted... Read more.
https://doi.org/10.5897/AJMM2016.0506[Article Number: DF37F5B61781]
The importance of rice is increasing in peoples’ diets in Benin, but access of locally-produced rice to domestic and foreign markets remains limited due to low quality products and unreliable supply chains. Contract farming for rice processing and exportation promises to ensure secure market access, and lift paddy farmers up from poverty. This study aimed to identify the determinants and assess the impact of... Read more.
https://doi.org/10.5897/AJMM2016.0486[Article Number: 6E788B759357]
This study focuses on analyzing the functioning of the marketing systems of jew’s mallow (Corchorus olitorius) produced in Agbédranfo (Dogbo), Southwest Benin. The methodological approach used was based on the Structure-Conduct-Performance paradigm (SCPA). A total of 60 producers, 28 retailers and 4 wholesalers were sampled. The results identified two jew’s mallow marketing systems based on sales... Read more.
https://doi.org/10.5897/AJMM2015.0459[Article Number: 97E6E0658720]
Nigeria’s active internet subscriptions (GSM), as at February, 2015 stand at 83,209,380 (NCC, 2015). The Internet is the modern marketers’ choice. Despite its great potentials, it is still largely under-utilized in Nigeria. This study surveyed the popularity and acceptance of the Internet as a medium for communicating marketing and advertising messages; the category of people who seek advertising and... Read more.
https://doi.org/10.5897/AJMM2014.0436[Article Number: B21482B56723]
This study sought to establish the determinants of growth in the banking industry in Kenya. The research objectives were; to establish the determinants of growth in the banking industry in Kenya and to determine the indicators used to measure growth in the banking industry in Kenya. The study employed descriptive cross sectional survey design. The population was all the 43 commercial banks based in Nairobi County. The... Read more.
https://doi.org/10.5897/AJMM2015.0475[Article Number: BD2276C55790]
This conceptual paper proposes that communication strategies should be aligned to the IMC message typology in its entirety. In order to shed light on the role of IMC in the development of communication strategies a literature review was conducted. The literature review revealed that IMC is a logical structure of developing communication strategies. An organisation should control (planned) or influence messages... Read more.
https://doi.org/10.5897/AJMM2015.0464[Article Number: 7A71D5655371]
Mobile communication is very often materialized by the use of mobile Internet, SMS and MMS by companies to send advertising messages via mobile phones. SMS and MMS are a genuine social phenomenon. Furthermore, companies have found a new opportunity to operate in terms of targeted communication. Indeed, mobile communication is a fast and effective way of communication at lower cost. Many studies have already been... Read more.
Page 1 of 7, showing 20 records out of 138 total, starting on record 1, ending on 20