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African Journal of Marketing Management

     
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 Table of Content: January 2012; 4(1)

 

 

Research Articles

 

Shu-Chuan Chen and Chi-Ming Tsou

A study on time series data mining based on the concepts and principles of Chinese I-Ching
[Abstract] [Full Text] [Full Article - PDF]  pp. 1 - 16

DOI: 10.5897/AJMM11.075

 

George K. Amoako, Emmanuel Arthur, Christiana Bandoh and Rachel Kafui Katah

The impact of effective customer relationship management (CRM) on repurchase: A case study of (GOLDEN TULIP) hotel (ACCRA-GHANA)
[Abstract] [Full Text] [Full Article - PDF]   pp. 17 - 29

DOI: 10.5897/AJMM11.104

 

G. S. David Sam Jayakumar and K. Abdus Samad

Identifying important service quality parameters for major Indian food retailers- A case study
[Abstract] [Full Text] [Full Article - PDF]   pp. 30 - 42

DOI: 10.5897/AJMM10.039

 

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