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African Journal of Marketing Management
AJMM Home    About AJMM    Publication Ethics    Submit Manuscripts    Instructions for Authors    Editors    Call For Paper    Archive    Conferences    Associations    E-books   Other Journals ■ African Journal of Business Management ■ Journal of Business Management and Corporate Organization ■ International Journal of Management and Policy ■ Journal of Operations Management and Research ■ Journal of Economics and International Finance    Table of Content: February 2012; 4(2)  Download Complete Issue (1760kb)     Research Articles   Wen-Chiang Chen, Cheng-Fei Lee and Ling-Zhong Lin Investigating factors affecting festival quality: A case study of Neimen Song Jiang Jhen Battle Array, Taiwan [Abstract] [Full Text] [Full Article - PDF]  pp. 43 - 54 DOI: 10.5897/AJMM10.038   Fakhraddin Maroofi Network structure and network effects and consumer interaction in mobile telecommunications among students [Abstract] [Full Text] [Full Article - PDF]  pp. 55 - 64 DOI: 10.5897/AJMM11.083   George K. Amoako, Kwasi Dartey-Baah, Robert K. Dzogbenuku and Samuel Kwesie Junior The effect of sponsorship on marketing communication performance: A case study of Airtel Ghana [Abstract] [Full Text] [Full Article - PDF]  pp. 65 - 79 DOI: 10.5897/AJMMX11.006

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