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African Journal of Marketing Management

     
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 Table of Content: July 2011; 3(7)

 

 

Book Review

 

Muhammad Abdul Mannan Chowdhury

In quest for a theory of production: An organizational approach
[Full Text] [Full Article - PDF]

 

 

Research Articles

 

Bakhtiar Khan, Sher Kamal, Jamshed Raza and Shakeel Ahmad

An empirical assessment of the relationship between organizational culture and contemporary marketing practices in organizations in Khyber Pakhtunkhwa, Pakistan
[Abstract] [Full Text] [Full Article - PDF]   pp. 128 - 138

 

Tamara Gajić, Nina Durica and Dragica Tomić

Quality of human resources as a key factor of success in tourism market-survey conducted in hotels in Novi Sad
[Abstract] [Full Text] [Full Article - PDF]   pp. 139 - 148

 

Ayandé Alpha and Sabourin Vincent

Gender differences in organizational strategy execution: A comparative study between female and male managers in obstacle management
[Abstract] [Full Text] [Full Article - PDF]   pp. 149 - 167

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