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Full Length Research Paper
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Compulsive buying behavior tendencies: The case of Turkish
consumers
Elif
Akagün Ergin
Çankaya University, Department
of Management, Ankara, Turkey.
E-mail:
elifrutgers@yahoo.com. Tel: 00(90)(312)284-4500 Ext.
175.
Fax: 00(90)(312)286-4873.
Accepted 20 January, 2010 |
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Abstract |
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Compulsive buying is a dysfunctional consumer behavior, a
chronic failure to control the urge to purchase products and
services. The two main goals of this study were to explore
whether gender was a significant predictor of compulsive buying
behavior and to determine the effect of two particular
predispositional factors (anxiety, depression) on compulsive
buying.
The
primary data for this study was obtained from a questionnaire
that was administered in the capital city of Ankara. A
convenience sample of three hundred and fourteen respondents
participated in the study. Independent sample t - test,
correlational and regression analyses were conducted for data
analysis. The empirical findings showed that there are
marked differences
in compulsive buying tendencies of Turkish women and men,
and factors such as age and anxiety are strongly related to
compulsive buying behavior.
Key words:
Compulsive buying, purchasing, consumer behavior, Turkish
market. |
