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Full Length Research Paper
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The study of
impacts and cognition for the attitude and intentions
towards the Penghu casino industry development
Chih-Yung Tsai and Yih-Chearing Shiue*
Department of Business Administration National Central
University, No.300, Jhongda Rd., Jhongli City, Taoyuan
County 32001, Taiwan. R.O.C.
*Corresponding author. E-mail:
ycs@mgt.ncu.edu.tw.
Tel: +886-3-422-7151 ext 66526.
Accepted 17 December, 2009 |
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Abstract |
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The topic of opening offshore tourist casinos has been
controversial throughout Taiwan. Supporters usually use Las
Vegas in the U.S. as an example, demonstrating that Las Vegas,
by opening tourist casinos, has brought prosperity and money to
a deserted location like Nevada. Taiwan has wanted to open
tourist casinos for some time, especially in the Penghu offshore
island area, to rid themselves of the low level of prosperity
typical of offshore islands. This study discusses what impacts
the casino industry may bring and the attitudes of local
residents towards the casino industry, as well as their
intentions to develop the casino industry. The results of this
study show that the impacts of tourism do indeed affect the
residents’ attitudes towards the casino industry. These
attitudes also affect future casino development intentions. As a
result, this study suggests that decision makers can develop the
casino industry with certain plans and restrictions to reduce
environmental damage and attempt to elevate the employment rate
and income. These preventative measures should increase the
intentions of the residents to support casino industry
development.
Key words:
Casino industry, Las Vegas, tourism. |
