Chen and Lu. Assessing the leisure travel behavior of foreign and domestic graduates in Central United States. Afr. J. Bus. Manage.



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Afr. J. Bus. Manage.

Vol. 4 No. 8

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Full Length Research Paper

Assessing the leisure travel behavior of foreign and domestic graduates in Central United States

Brendan T. Chen¹ and Carol Y. Lu²*

¹Department of Leisure Industry Management, National Chin-Yi University of Technology, 35, Lane 215, Section 1, Chung-Shan Road, Taiping City, Taichung County, 411 Taiwan.

²Department of International Trade, Chung Yuan Christian University, 200 Chung Pei Road, ChungLi 32023, Taiwan.

*Corresponding author. E-mail: carol@cycu.edu.tw.

Accepted 16 June, 2010

Abstract

This study employed both quantitative and qualitative research design to identify how graduate students’ travel behavior in the Central US varied in leisure behavior, based on comparing Taiwanese students to both other international foreign students and domestic Americans. The study found significant differences in what motivated students to seek travel and leisure during study breaks (push factors). Americans differed from Taiwanese regarding travel motivation, with Americans higher in preferences for being physically active, finding excitement and time with family and friends. Taiwanese and other international students sought time to be free and to find solitude and reflection.

Key words: Leisure and recreation tourism behavior, comparative culture recreation, international students.

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