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2006 elections in Israel: Marking the end of an era for the
controlled televised election campaign broadcast
Yuval
Karniel and Amit Lavie-Dinur*
Sammy
Ofer School of Communications, Interdisciplinary Center
(IDC) Herzliya, P. O. Box 167 Herzliya 46150, Israel.
*Corresponding author. E-mail:
amitld@idc.ac.il. Tel: 972 9 952646.
Fax: 972 9 9527650.
Accepted
15 December, 2009 |
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This
article examines the influence of the new ratings culture
and multi-channelled reality on the 2006 Knesset elections
in Israel. Prior to 2006, the tightly controlled one hour
prime time campaign commercial on major television stations
was one of the most important factors in Israeli national
elections, if not the most important one. The 2006 campaign
demonstrated that these commercials no longer have this
effect. The increase in talk shows, varied programming
during non prime time hours and informal interview styles
has made the campaign commercials obsolete.
Key
words: Israel, elections, propaganda, television
broadcasts, law, campaign commercial. |
