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Information provision and
dissemination in Iran tourism industry
Wali Teymouri
No. 60, Shahid Araqi Street, Naziabad, Tehran, Islamic
Republic of Iran.
E-mail:
waliteymouri@yahoo.fr. Tel:
00982155337631-00989123179655.
Fax: 00982122073028.
Accepted 3 November, 2011 |
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Iran tourism industry,
despite the variety and quality of its products, its
potential in meeting the different expectations and wills of
tourists and finally its high capacity for concurrence with
the best tourism destinations in the world; is not on its
real position from tourist numbers and receipts point of
view. The present paper aimed at studying the process of
information provision and dissemination in Iran tourism
industry in both national and international levels, as one
of the main reasons behind the failure of Iran tourism in
achieving a steady pattern of well-known and developed
tourism destination. This was the first attempt to study the
double dimensions of information provision and dissemination
in Iran tourism industry within a systematic and
professional structure. The method that the research enjoyed
was based on library as well as, survey (descriptive and
analytical statistics). The main finding of the study showed
that there was a meaningful difference between the current
situation of information provision and dissemination in Iran
tourism industry and the optimal standard at the moment.
Based on the findings and the research literature, the
structure of an efficient information provision and
dissemination system along with its implementation
strategies were devised and put forward to bridge the
existing gap.
Key words:
Information provision and dissemination, tourists
information centers, Iran tourism houses, tourism data
banks. |
