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Auctioning: A new way of placing good old-fashioned art
Jurij
Selan
Academy of Fine Arts and Design, University of Ljubljana,
Erjavceva 23, 1000 Ljubljana, Slovenia.
E-mail: jbselan@yahoo.com.
Tel: +386 31 415 218.
Accepted 2 February, 2010 |
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This article reflects on a new phenomenon in auctioning art
by placing it in the perspective of the historical tradition
of generating an artwork’s aura through the aid of special
places. Historically, special places such as churches and
galleries have tended to maximize an artwork’s experiential
value in particular. Today, however, the intention of
certain new special places such as auctions is primarily to
maximize the retail value of an artwork. Damien Hirst’s Beautiful inside My Head Forever 2008 auction sale is
used as a case study.
Key words:
Art theory, aura, place, context, auctioning. |
