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African Journal of Marketing Management
AJMM Home    About AJMM    Publication Ethics    Submit Manuscripts    Instructions for Authors    Editors    Call For Paper    Archive    Conferences    Associations    E-books   Other Journals ■ African Journal of Business Management ■ Journal of Business Management and Corporate Organization ■ International Journal of Management and Policy ■ Journal of Operations Management and Research ■ Journal of Economics and International Finance    Table of Content: April 2012; 4(4)  Download Complete Issue (3030kb)     Research Articles   N. I. Gouanlong and V. Tsapi The procedures for strategic management of new products for small, medium and large firms in Cameroon: An exploratory study [Abstract] [Full Text] [Full Article - PDF]  pp. 118 - 129 DOI: 10.5897/AJMM11.152   Yasuo Ishii, Yuki Higuchi, and Kazuhiro Takeyasu Analysis of consumer attitudes towards integrated circuit (IC) cards [Abstract] [Full Text] [Full Article - PDF]  pp. 130 - 151 DOI: 10.5897/AJMM12.020   Mornay Roberts-Lombard and Leon du Plessis Customer relationship management (CRM) in a South African service environment: An exploratory study [Abstract] [Full Text] [Full Article - PDF]  pp. 152 - 165 DOI: 10.5897/AJMM12.014

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