Research
Articles
Ghali
Zohra
The
role of the emotion felt towards a brand in the
development of the behaviour of loyalty: An application
in the sector of mobile phones in Tunisia
[Abstract] [Full
Text]
[Full Article - PDF]
pp. 168 - 177
Nasser
Fegh-hi Farahmand
Organizational marketing planning by management educated
managers
[Abstract] [Full
Text]
[Full Article - PDF]
pp. 178 - 187
Samsudin
Wahab and Abdullah Yahia Moqbile Ahmad
The influence of privacy and security of internet
technology on quality information exchange between
businesses to business (B2B) in Malaysian Industry
[Abstract] [Full
Text]
[Full Article - PDF]
pp. 188 - 194
Dilip
Saikia
Unorganised manufacturing industries in India: A
regional perspective
[Abstract] [Full
Text]
[Full Article - PDF]
pp. 195 - 206
Lauren
Strachan and Mornay Roberts-Lombard
A conceptual framework proposition for customer loyalty
in the short-term insurance industry - A South African
perspective
[Abstract] [Full
Text]
[Full Article - PDF]
pp. 207 - 218
