academic journals
CURRENT ISSUE
African Journal of Marketing Management
July 2014 - Vol. 6 Num. 3
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  • Information technology in Indian retailing, issues and challenges (A case study on the rise and fall of Subhiksha Retail Chains)
    July 2014 - [Read Abstract]
  • The role of Agricultural market reform in enhancing farmers’ income in Nigeria
    July 2014 - [Read Abstract]
  • Patients’ perception of reputation and image - Private and public hospitals
    June 2014 - [Read Abstract]
  • Brand preference and buying decision –A study with reference to organized Indian edible oil brands
    June 2014 - [Read Abstract]
  • Sensitivity of Cameronian consumers to brands: An application in body lotions
    May 2014 - [Read Abstract]
  • Function of projective techniques in improving brand personality
    January 2013 - [Read Abstract]
  • Evaluation of customer satisfaction with services of a micro-finance institution: Empirical evidence from Women Association for Social and Economic Gain customers’ in Togo
    February 2013 - [Read Abstract]
  • Beyond market orientation: An operationalisation of stakeholder orientation in higher education
    July 2013 - [Read Abstract]
  • The recruitment market practices of travel agencies in the Gauteng province of South Africa: What is the status quo?
    January 2013 - [Read Abstract]
  • A hybrid method for improving forecasting accuracy utilizing genetic algorithm and its application to J-REIT (office type) stock market price data
    February 2013 - [Read Abstract]
  • Investigating service quality dimensions in South African motor vehicle servicing
    April 2009 - [Read Abstract]
  • Competitive intelligence and marketing effectiveness in corporate organizations in Nigeria
    April 2009 - [Read Abstract]
  • The heat equation and the dynamics of labor and capital migration prior and after economic integration
    April 2009 - [Read Abstract]
  • Customer retention practices of small, medium and large hotels in South Africa: An exploratory study
    April 2009 - [Read Abstract]
  • A synthesis model of market orientation constructs toward building customer value: A theoretical perspective
    May 2009 - [Read Abstract]