African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 140

Impact of brand elements on brand equity: An applied study on Jordanian Corporations

March 2018 - Vol 10 Num. 3

This study investigated the impact of brand elements on creating brand equity of Jordanian corporations. Despite the significant development in branding globally and its role in increasing the equity of the companies, a quick preview of previous research indicates that there are still some gaps in research related to...

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March 2018

Impact of brand elements on brand equity: An applied study on Jordanian Corporations

Muhammad S. Alnsour and Muath Labib Subbah

February 2018

Value congruence of manufacturer: Distributor guanxi orientation and manufacturer’s relationship specific investments

PAN Xuan and ZANG Shuwei  

January 2018

The perceptions of people about family planning: The social marketing experience in Ethiopia

Demeke Afework

September 2017

The effect of Guanxi orientation on boundary spanners’ behavior and subsequent influence on inter-firm relationship quality

PAN Xuan and ZANG Shuwei

September 2017

Processing of local agricultural products to meet urban demand: Lessons from soybean cheese consumption analysis in Southern Benin

Smith A. R. Dossou, Augustin K. N. Aoudji and Anselme Adégbidi

October 2014

The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment

Hassan Jorfi, Saeid Jorfi, Hashim Fauzy Bin Yaccob and Khalil Md Nor

October 2014

Millenium development goals and combating agricultural child labour in Nigeria

Ben-Chendo, G.N., J.I. Lemchi, F.O. Nwosu and N.C. Ehirim

December 2014

Comprehending rural market environment

Savanam Chandra Sekhar and R. Padmaja

January 2013

Function of projective techniques in improving brand personality

Makarand Upadhyaya

  • Article Number: F0DD16D8289

September 2014

Fashion marketing: Strategies in the garment-making micro and small enterprises in Nakuru, Kenya

Lydia N. Kinuthia, Keren G. Mburugu and MilcahMulu-Mutuku

April 2009

Investigating service quality dimensions in South African motor vehicle servicing

A. Berndt

  • Article Number: 36AD9501830

April 2009

Competitive intelligence and marketing effectiveness in corporate organizations in Nigeria

N. G. Nwokahand F. E Ondukwu

April 2009

The heat equation and the dynamics of labor and capital migration prior and after economic integration

R. T. Dalimov

April 2009

Customer retention practices of small, medium and large hotels in South Africa: An exploratory study

D. J. Petzer, T. F. J. Steyn and P. G. Mostert

May 2009

A synthesis model of market orientation constructs toward building customer value: A theoretical perspective

Wail Alhakimi and Rohaizat Baharun

  • Article Number: DBD441C1876