Research

 

            Patrick Howie and Ewa Kleczyk

                    The evaluation of the full-factorial attraction model

                    performance in brand market share estimation        

                    [Abstract]  [Full Article - PDF]   pp. 119-124

 

Review

 

            Catherine Phambuka-Nsimbi

                    Creating competitive advantage in developing countries 

                    through business clusters: A literature review       

                    [Abstract]  [Full Article - PDF]   pp. 125-130