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Full Length Research Paper
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Integration of the
environment in managerial strategy: Application of the
resource-based theory of competitive advantage, dynamic
capabilities and corporate social responsibilities
Virginia Barba-Sánchez* and Carlos
Atienza-Sahuquillo
University of Castilla-La Mancha. Environmental Strategy
Interdisciplinary Team and Management (ENSITMA). Faculty of
Computer Science Engineering (ESII). Avda. de España, s/n,
Campus Universitario. 02071-Albacete (Spain).
*Corresponding author. E-mail
Virginia.Barba@uclm.es. Tel: (+34) 902 204 100. Fax:
(+34) 902 204 130.
Accepted 13 May, 2010 |
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Abstract |
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In an environment characterized by a global, dynamic and
increasingly more competitive economy, businesses must identify
advantages which enable them to achieve higher profits than
their competitors. As such, the integration of an environmental
variable in business strategy is being promoted as a potential
source of competitive advantages. Most of the literature trying
to explain this relationship has concentrated its focus on a
single, purely theoretical aspect; thus, we propose the joint
consideration of various aspects and theories that will enable
us to offer a more understandable and enriching view of these
behaviours. Therefore, the objective of our work is to analyse
the integration of the environmental factor in managerial
strategy using a three-point perspective: focusing on the
resource-based theory of competitive advantage, on dynamic
capabilities, and also on corporate social responsibility.
Key words:
Environmental strategy, resource-based theory of competitive
advantage, corporate social responsibility. |
