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Full Length Research Paper
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Implementations of
geographical indications at brand management of traditional
foods in the European Union
Mevhibe Albayrak* and Erdoğan Gunes
Department of
Agricultural Economics, Faculty of Agriculture, Ankara
University Ankara, Turkey.
*Corresponding
author. E-mail:
albayrak@agri.ankara.edu.tr. Tel: +90-312- 5961480. Fax:
+90-312- 3185360.
Accepted 17 May, 2010 |
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Abstract |
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Due to the increasing
competition in the world market, it has become more difficult
for firms to continue to exist in the market. Relatively larger
firms enjoy a greater pool of advantages, such as cost
minimization, use of modern technology, qualified personnel as
well as customer oriented marketing strategies. Geographical
indications are used worldwide as an instrument for brand
management and diversifying products. In the EU (European
Union), too, efforts continue to protect products through
registration of geographical origin and traditional indication.
The main aim of this study is to illustrate the practices of EU
countries with respect to geographical indication of traditional
foods, which is of importance especially to future members of
the expanding EU while adapting their own registration systems.
To this purpose, the GI system and practices in the EU are
analyzed. Of the products with PDO and PGI protection, 24% are
in the fruit-vegetable/grain products group, 20% in the cheese
group, 26% in the fresh meat group and oil group. The database
and the classification of geographical indications in the EU are
determined and are found to be rather different from those of
other countries, such as Turkey.
Key words:
Traditional food, local, geographical indication, brand
management. |
